Our Story
Strifee: Built for the Battles Nobody Talks About
Parenting is full of struggles you expect. Sleep deprivation. Picky eating. The word "no" repeated four hundred times a day.
But some battles catch you off guard.
The shoe battle. The sock seam battle. The "this shirt feels wrong" battle. The invisible sensory wars that turn simple tasks into 30-minute negotiations.
These struggles don't make the parenting books. They don't show up in the cute Instagram posts. But they're real. They're exhausting. And for too long, parents have faced them alone—wondering what they're doing wrong, when the real problem was products that weren't designed for their kids.
Strifee exists to fix that.
What We Believe
Toddler bodies aren't miniature adult bodies. They're softer. More sensitive. Still developing. Products designed by scaling down adult designs don't work. We design from scratch, starting with how toddlers actually move, feel, and grow.
"Difficult" kids often have unmet needs. When a toddler fights getting dressed, it's easy to call them stubborn. We believe there's usually a reason—a sensory trigger, a fit problem, a design flaw. Our job is to remove the trigger.
Parents deserve to stop suffering in silence. Too many parents think they're alone in these battles. They're not. We build products for the problems nobody talks about—and we talk about them loudly, so parents know they're not failing.
Easy should be the standard. Getting out the door shouldn't require strategy, negotiation, and recovery time. We design products that make the hard things easy, so families can get back to the good stuff.
Where We Started
Strifee launched in 2023 with a single product: The Cloud Shoe.
It was built by a mom who couldn't find a shoe her daughter would wear—and discovered that millions of parents were fighting the same invisible battle.
The Cloud Shoe wasn't designed to be stylish (though parents tell us it's pretty cute). It was designed to end the screaming. To make mornings possible. To give parents back the 15 minutes they were losing every single day to a fight they didn't understand.
It worked.
Where We're Going
The Cloud Shoe was just the beginning.
We're building a full line of toddler footwear—each product designed for a specific struggle that parents face but rarely talk about.
Shoes for wide feet. Shoes for sensory-sensitive kids. Shoes for high insteps. Shoes for the "my toddler rips off everything" phase. Shoes for rain, for snow, for the transition seasons that make parents want to scream.
Every product starts with the same question: What battle are parents fighting alone—and how do we end it?
Our Name
"Strifee" comes from "strife"—the daily struggles of raising tiny humans. We added the "ee" because, well, we're all about the little ones.
Our mission is simple: Less strife. More life.
We take the friction out of the things that shouldn't be hard—so parents can spend their energy on what matters.
The Strifee Promise
If our product doesn't end the battle, we'll refund it. No questions. No hassle.
Because we're not here to sell shoes.
We're here to give mornings back.